Targets entry-level computing space with--Ultra-slim Notebooks & 2-in-1 Detachable Tablets—targeting customers across Pakistan.
US based i-Life Digital Technology LLC, announced signing up Techsirat subsidiary of Muller & Phipps as their Distributor partner for Pakistan. Life Digital is one of fastest growing PC company in the region with presence across 50 countries in Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal.
Life Digital has cementing its leadership in both segments of Ultra Slim notebook and range of Tablets. Life Digital addresses first time buyers, students, price conscious consumers across the region with its range of Tablet PC, Ultra-Slim notebook, All in One PC’s, Smart phones & Smart watches.
Life Digital has continued to sales of its flagship series “ZED” range–Ultra-Slim Notebooks and Convertible Notebook. These products, ruled the top spot in the entry-level notebook and tablet category last year in the Middle East Africa Region. All the products are attractively priced in the range of PKR 28,999 – PKR 39,999 and are designed to deliver premium user experience.
Deepak Bhatia, Life Digital's Global Director for Sales and Marketing said,
“Muller & Phipps unparalleled reach it a natural choice for Pakistan market. We are happy to partner with M&P to continue bringing world-class yet affordable products for consumers across Pakistan. We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people’s lives.”
Abdul Wahid, Director Telecom & IT at Muller and Phipps said,
“We are excited to partner with Life Digital for its range of budget-smart devices exclusively for the Pakistan market. We are confident that Life Digital’s product proposition coupled with M&P’s unique capabilities to provide the widest range of products seamlessly across the market will go a long way. Life Digital with its range of affordable products will be catering to the demands of the consumer and thereby, grow the market.”
On behalf of Microsoft, Ricardo Davila, WW LDP Lead said,
“Microsoft congratulates Life Digital for their entry into Pakistan market, where we see tremendous opportunities for our Windows devices for growth. Life Digital has been a fast-growing partner for us in the Middle East and Africa in the last few years. We believe Pakistan customers will enjoy the portfolio of devices Life Digital offers with Genuine Windows.”
Life Digital, one of the world’s fastest growing PC companies with presence over 50 countries. Life Digital won best ‘Compete Partner for the Year 2017’ award & ‘Business Expansion 2018’ award from Microsoft for innovation, excellence & resilient business growth year-on-year. The entry of Life Digital into markets have opened a new segment of affordable devices.