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i-Life Digital signed up with Techsirat subsidiary of Muller & Phipps to log into Pakistan Market

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Targets entry-level computing space with--Ultra-slim Notebooks & 2-in-1 Detachable Tablets—targeting customers across Pakistan.

US based i-Life Digital Technology, announced signing up Techsirat subsidiary of Muller & Phipps as their Distributor partner for Pakistan. I-Life is one of fastest growing PC company in the region with presence across 50 countries in Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal.

 

I-Life has cementing its leadership in both segments of Ultra Slim notebook and range of Tablets. I-Life addresses first time buyers, students, price conscious consumers across the region with its range of Tablet PC, Ultra-Slim notebook, All in One PC’s, Smart phones & Smart watches.

 

I-Life has continued to sales of its flagship series “ZED” range–Ultra-Slim Notebooks and Convertible Notebook. These products, ruled the top spot in the entry-level notebook and tablet category last year in the Middle East Africa Region.  All the products are attractively priced in the range of PKR 28,999 – PKR 39,999 and are designed to deliver premium user experience.

Deepak Bhatia, I-Life’s Global Director for Sales and Marketing said,

“Muller & Phipps unparalleled reach it a natural choice for Pakistan market. We are happy to partner with M&P to continue bringing world-class yet affordable products for consumers across Pakistan. We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people’s lives.”

Abdul Wahid, Director Telecom & IT at Muller and Phipps said,

“We are excited to partner with I-Life for its range of budget-smart devices exclusively for the Pakistan market. We are confident that I-Life’s product proposition coupled with M&P’s unique capabilities to provide the widest range of products seamlessly across the market will go a long way. I-Life with its range of affordable products will catering to the demands of the the consumer and thereby, grow the market.”

On behalf of Microsoft, Ricardo Davila, WW LDP Lead said,

“Microsoft congratulates I-Life for their entry into Pakistan market, where we see tremendous opportunities for our Windows devices for growth. I-Life has been a fast-growing partner for us in the Middle East and Africa in the last few years. We believe Pakistan customers will enjoy the portfolio of devices i-Life offers with Genuine Windows.”

 

I-Life, one of the world’s fastest growing PC companies with presence over 50 countries. I-Life won best ‘Compete Partner for the Year 2017’ award & ‘Business Expansion 2018’ award from Microsoft for innovation, excellence & resilient business growth year-on year. The entry of -Life into markets have opened a new segment of affordable devices.

I-Life Intro Three Back-To-School and Off-To-College Laptops

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A developer for innovative technologies, i-Life Digital Technology today announced the launch of its latest notebooks for students in the UAE. With schools moving towards e-learning; digital devices are the most essential and a must-have for students today. I-Life has launched three new devices, Zednote Prime- Convertible, Zedair-Ultra slim and Zedair-Lite Ultraslim notebook.

i-Life’s new range of products allows a more productive learning and computing experience empowering students to take notes, collaborate, research and do their assignments/ projects with ease. The latest products feature a stylish, slim, light-weight design with sufficient storage and a prolonged battery-life – all at a competitive price to fit every student’s budget, backpack or desk. The new range is also powered by Intel and equipped with Microsoft Windows 10 Home. Parents always looking at affordable supplies and can save up to 20 percent, when purchased before 30th September, 2018.

Deepak Bhatia, MD, i-LIFE Digital Technology said, “Parents already have to burden huge costs in fee and supplies. So we are excited to offer parents incredible back-to-school and off-to-college deals to help them give their kids the best. The new five laptop/ tablets performance can handle all the things today’s students need and want from their technology – including long battery life, lightweight and stylish design that is powered with Microsoft applications and Intel processor for an ultimate computing experience.”

i-Life announces Prime Distribution as new distribution partner – Qatar

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US based i-Life Digital Technology announce signing up Prime Distribution Trading Company – a subsidiary of Ali Bin Ali Holding – as their Distributor partner for Qatar. I-Life is one of fastest growing PC Company in the region with presence across 45 countries in Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal.

 

I-Life has cementing its leadership in both segments of Ultra Slim notebook and range of Tablets. I-Life addresses first time buyers, students, price conscious consumers across the region with its range of Tablet PC, Ultra-Slim notebook, All in One PC’s, Smart phones & Smart watches.

 

i-Life introduced 2 flagship models Ultra Slim Notebook “ZED AIR 3” and Portable All in one PC “ ZED PC”. These products, ruled the top spot in the Ultra Slim Notebook’s & pAIO Category last quarter in the Middle East Africa Region.  Combining product adaptability with innovative engineering ZEDAIR 3 is a high performance, beautifully designed laptop weighing just over 1kg, ZED AIR 3 is powered by the latest Intel Pentium Processor.
ZED PC is one of the most beautiful Ultraportable All in one PC with built in Battery, touch Screen , weighing just 1.96 kg. All the products are attractively priced in the range of QAR 999~ 1299 and are designed to deliver premium user experience.

 

Deepak Bhatia, I-Life’s Global Director for Sales and Marketing said, “Prime Distribution’s unparalleled reach it a natural choice for Qatar market. We are happy to partner with ABA Holding to continue bringing world-class yet affordable products for consumers across Qatar. We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people’s lives.”

 

Mohammad Imran, Prime Distribution Trading Company’s General Manager said, “We are excited to partner with I-Life for its range of budget-smart devices exclusively for the Qatar market. We are confident that I-Life’s product proposition coupled with Prime Distribution’s unique capabilities to provide the widest range of products seamlessly across the market will go a long way. I-Life with its range of affordable products will cater to the demands of the the consumer and thereby, grow the market.”

Microsoft Awards I-Life For Driving PC Growth In The MEA Region

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Award recognises the vendors’ growth and expansion in the Middle East as well as Turkey, Africa and the CIS region

UAE – May 20, 2018: iLife Digital Technology, an innovative consumer electronics company won the ‘Business Expansion FY 18’ award from Microsoft; for its consistent growth and expansion in the Middle East, Turkey, Africa and CIS region.

Known for its innovative and stylish devices, I-Life’s products are designed for today’s budget-smart consumers.

Roy Chalhoub, Devices Sales Lead for Microsoft Middle East & Africa said, “We are pleased with our partnership with i-Life and the work we jointly deliver. They continue to build Windows 10 devices that meets the needs of today’s customers and gives them the ultimate performance and personalixed experience they seek.”

Eric Bhagwat, AVP, iLIFE Digital Technology said, “Keeping in mind the need and ability of today’s PC users, our key focus is to innovate and develop a modern device’s in the Ultra Slim Notebooks, 2 in 1 Detachable Tablets and Convertible Notebook category. We are seeing double digit growth in these categories over the last 2 years. We would like to thank Microsoft for recognising our achievements.

Can a Windows 10 Laptop Worth Rs 10,000 Become Your Daily Device?

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What’s the first thing people who want to buy a laptop look at? Price.

They look for an affordable, power-packed device that’ll last them a couple of years. Their penchant for a pocket-friendly option takes them weeks, or even months, to come to the best choice.

And every now and then, I am asked, how little can one pay for a laptop? I usually say Rs 30,000, at least, especially if you want a daily workhorse device.

Things might be changing on that front now, with a Windows 10 laptop coming to the market – and it costs Rs 10,000. Yes, for this price, you’re getting an Intel-powered, storage-equipped Windows 10 (original version) notebook. Is that too good to be true? We decided to take one such device for a spin over a week, and here’s what we found.

Windows 10 for Rs 10K — It’s a Steal?

Let’s put it this way, getting an original version of the Windows 10 operating system will cost you anywhere between Rs 6,000 to Rs 10,000. The fact that you’re getting that, with storage onboard, in a full-fledged notebook, there’s not a lot more you can ask for.

Unlike the Google Chromebook, whose storage is completely reliant on cloud, these affordable notebooks come with onboard storage. And while Windows does take a lot of space from the system, it’s still the preferred operating system for PCs in countries like India.

How’s the Quality?

The biggest concern for people looking to buy laptops in this price range is whether it’s worth taking a gamble. Our experience in general has been unpleasant. But products now coming through have a feel-good factor.

Don’t expect something attractive or lightweight, but what you’re getting is a compact, rugged device that can handle rough-and-tough use.

The keyboard of this laptop offers decent feedback, and doesn’t feel cheap, like something that will pop out any second. Having said that, the trackpad isn’t the most responsive, and the click beneath the trackpad could use some refinement.

The 1366×768 pixels resolution screen on this laptop is on par with the screen of laptops, which cost way above the Rs 10,000 to Rs 15,000 price bracket. The viewing angles are good enough and the panel turned out to be better than we expected.

Unlike the Google Chromebook, whose storage is completely reliant on cloud, these affordable notebooks come with onboard storage. And while Windows does take a lot of space from the system, it’s still the preferred operating system for PCs in countries like India.

What It’s Like to Use

Now, to the most important aspect of the device. Can it sustain the day-to-day needs of a computing device?

My early days with the device were quite satisfactory. It could handle my daily workload, which usually comprises using Chrome with around five to 10 tabs open.

Nothing showed up for a day or two, but the inadequacy of the Intel Atom processor with 2GB of RAM started showing up when the machine was put to test with a harder grind.

However, it was good to see that the laptop sports multiple USB ports, HDMI port and even the microSD card slot, for storage expansion. It comes bundled with a non-standard power adapter, which you cannot afford to forget, no matter what happens.

Unlike the Google Chromebook, whose storage is completely reliant on cloud, these affordable notebooks come with onboard storage. And while Windows does take a lot of space from the system, it’s still the preferred operating system for PCs in countries like India.

I-Life Digital Technology is entering the Turkey market

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Fastest growing PC company i-Life Digital Technology of MEA, Turkey by signing a cooperation with distributors of consumer PC business partner and as an arena of Turkey’s largest e-commerce platform Hepsiburada announced that it has entered the electronics market.

Ultra-thin notebooks, 2 in 1 detachable tablets and convertible laptops in the segment in MEA and CIS region highlights i-Life Arena and using the network in Hepsiburada nationwide product brings to consumers in Turkey.

i-Life will release in Turkey models of ultra-thin notebook computer ZED Air, the laptop the thinnest in the category computers ZED to 3, with portable and built-in battery All-in-One (All in One – AIO) computer ZED PCs and convertible notebooks ZED NOTE 11 is in place. The entire product range is designed to deliver a high level of user experience and is priced at between 700 and 1300 liras.

I-Life, one of the world’s fastest-growing PC companies operating in 43 countries, is the winner of the “Competitive Business Partner of the Year 2017” and “Fastest Growing Business Partner of the Year 2018” by Microsoft for its innovation value and annual growth. i-Life with input in Turkey in a way never before seen family budget friendly laptop meet with consumers.

Global Sales and Marketing Director at i-Life Speaking about the introduction of Turkey Deepak Bhatia, “as i-Life are pleased to take away from our products to Turkey international markets. In this first launch, we are bringing our ZED series products to the budget-friendly flagship ship.

Arena Computer CEO Serkan Celik, “i-Life branded personal computer We are delighted to realize its distribution in Turkey. I-Life products, accessible with the arena’s distribution strength will be successful in the PC segment and are confident that grows in the entire PC market.”

I-Life’s Zed series offers Windows 10 PCs for just Rs 10,000

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I-Life, a US-based tech company, has entered the Indian market in an exclusive partnership with e-commerce retailer Flipkart. The company has launched three new products under its flagship ‘Zed’ series, which includes the Book 2-in-1 detachable laptop, Air laptop and Air Pro ultra-slim notebook. All the three devices are priced between Rs 9,999 and Rs 12,990 and can be pre-ordered on Flipkart.

 

By selling wallet-friendly Windows 10 laptops, i-Life is aiming to reach a sizable number of the population who have otherwise left in the digital revolution. Deepak Bhatia, Director- Sales & Marketing of I-Life, told indianexpress.com that the company is targeting the affordable-priced ultra-thin notebooks, convertible laptops and 2-in-1 detachable categories in India. This segment is roughly 10 per cent of the total PC market and has recorded double-digit growth, as per IDC.

 

“Consumers today do not require those bulky notebooks anymore,” Bhatia said, adding that a young, first-time buyer is aspiring to have a slim and thin device in the affordable segment. He said that the most of the competition have slow to adopt these new emerging PC categories.

In the first phase of its expansion plan in India, I-Life is bringing the Zed Book 2-in-1 detachable laptop, Air laptop, and Air Pro ultra-slim notebooks to India. The Zed Book is a 2-in-1 detachable notebook with a 10.1-inch touchscreen display, Intel Atom quad-core processor, 2GB RAM, 32GB internal memory, and up to six hours of battery life. The detachable is priced at Rs 9,999 and will be available in Gold and Grey colour options.

The two ultra-slim notebooks have aluminum chassis and come in 12.5-inch and 14-inch screen sizes, respectively. The notebooks are powered by an Intel Atom quad-core processor, 2GB RAM, 32GB storage, and up to 8 hours of battery backup. The Zed Air Pro is priced at Rs 10,999, while the Zed Air at Rs 12,990.

 

I-Life has tied up F1 Info solutions & services ( a Flipkart owned company), one of the leading service providers in India that will service more than 4500 pin codes. In the next quarter, right before Diwali, I-Life will be launching four to five more devices in India, starting from portable All-in-One to with up a clamshell with a hard-drive built-in.

 

In the second phase of expansion, I-Life plans to get into modern retail and will be partnering with Croma, Reliance Digital and other key organised retail chains. The company is also looking to manufacture its laptops in the country under the ‘Make in India’ initiative. “We’re now analysing what kind of costs, investments and benefits are there to make at least an SKD (Semi Knocked Down) unit here in India – either directly or as an outsource. If it is outsourced, then I wouldn’t still consider it as 100 % per cent ‘Make in India’. But we’re looking at doing ourselves so that we are in full control,” Bhatia said.

 

I-Life, set up in 2012, is currently one of the largest mobility vendors in the Middle East, Africa and CIS (Russia, Tajikistan, Turkmenistan, etc) countries. It is currently present in over 43 countries and has recently entered Turkey and South African. In the convertible notebook segment in the Middle East and Africa, I-Life held the fourth position with a market share of 9.4 per cent in the third-quarter of 2017, according to research firm IDC.

I-Life Digital launched in India

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India is a rising digital economy. The internet is penetrating the nation and connecting people at unprecedented scale and pace. A huge potential lays untapped in the smaller cities where people are coming online.

 

This has attracted a US-based PC maker to foray into India. I-Life, which claims to be a top seller of computing solutions in the Middle East, Turkey and Africa (META). The company has tied up with Flipkart to target consumers for buying their products in smaller cities and first-time buyers.

 

I-Life claims that their company is recognised by both Microsoft and Intel as a company that delivers premium features at affordable prices.

The company is confident to capture at least 10 per cent of the entry-level notebook and tablet market by this year-end. I-Life, present in 43 nations, says it can see immense opportunities in tier 1 and 2 cities. And, the company would be debuting in the Indian market with the launch of its slimmest notebook ZED AIR PRO being available to the masses exclusively through Flipkart.

https://www.deccanchronicle.com/technology/in-other-news/210418/ilife-digital-launched-in-india.html

 

Lulu, I-Life expand partnership

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With technology evolving and as number of connected devices continue to grow; the consumer landscape is becoming more matured. ILife Digital Technology and Lulu Middle East have strengthened its partnership to harness the opportunities in the growing consumer electronics market.

With significant investment towards research, development and design; iLife offers a range of premium innovative electronic products that are stylish, light-weight with prolonged battery-life and at competitive price. This includes Tablet PC, Laptops, 2 in1 devices, Virtual reality, Wearable and accessories.

Anees Mian, Operations Director iLife with Huzefa, Regional Manager, Lulu Group

Huzefa M R, regional manager, Dubai, Lulu Group, said, “Lulu Digital store gives consumers a choice of brands and quality products to ensure we meet every demand. Our partnership with iLife reiterates that commitment towards our customers. iLife products are stylish, affordable and powered by the latest technology solution.”

Anees Mian, operations director, iLIFE Digital Technology, said, “We are seeing highest device ownership, reflecting a change in consumer demand for premium yet affordable products. Lulu is a trusted retail chain across Middle East and we are glad to partner with them, helping us expand our reach in the region.”

I-Life Zed Book II: Convenient and inexpensive

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iLife is probably a brand you’ve never heard of, but the company has been making inexpensive Windows-based tablets and notebooks that are a great alternative for someone who wants the Microsoft Surface Pro but can’t shell out the money for it.

 

That’s what the Zed Book II is like – at first glance, you’d probably think that the device is a Microsoft Surface Pro, complete with the detachable keyboard. But iLife brands this as a 2-in-1 device, meaning that you can use it as a regular notebook, or use it as a normal tablet.

 

The Zed Book II has a strong plastic build and is sturdy enough to be used on a daily basis. Like the Surface, it has a hinge in the middle so that a stand can be extended. The hinge is strong and firm, and you can conveniently adjust the height in any way that you like.

 

There’s a couple of USB ports on the side, along with mini HDMI, an SD card reader along with the port for power. It uses a standard proprietary port for charging, so be careful because if you manage to break the charger you would need to source out another one from the manufacturer.

The Zed Book II’s specifications aren’t the best, but this 2-in-1 wasn’t designed to be a high-end device anyways. It’s powered by an Intel Atom CPU running at 1.44 GHz and Intel HD Graphics 400, along with 32 GB of internal memory. There’s 2 GB of RAM along with a 2-megapixel camera located on the front and at the back. The usual connectivity options are also present, which includes Bluetooth and Wi-Fi.

 

The 11.6-inch touchscreen is more than enough to showcase the capabilities of Windows 10, especially with a full HD resolution of 1920-by-1080 pixels. Additionally, there’s a 7,000 mAh battery that should give you around 6 – 8 hours of usage. On testing, we got around 6-7 hours on normal continuous usage and even lasted longer on intermittent usage.

 

The touchscreen was responsive on the Zed Book II, and it provided for an easy way to navigate Windows 10 without the need for a mouse. The specifications were also good enough to let us browse and chat online or even watch Netflix. Basic games should be playable on it, but don’t expect much.

 

The package also includes a handy stylus that you can use for drawing, which charges via micro USB. There’s also a detachable keyboard included in the package that also acts as the tablet’s cover. The keyboard quality is top notch, even matching the one that came with the Surface Pro. The island keys are easy to type on, and the built-in track is perfect for navigating if you don’t want to use the touchscreen.

But the best part of iLife’s Zed Book II – yes, for less than a thousand dirhams you have a decent and capable notebook/tablet that should be able to perform everyday tasks with ease.